ManyChat is an AI tool that enables businesses to streamline and automate their customer conversations on Instagram Direct Messages, Facebook Messenger, and SMS. With ManyChat, users can engage in interactive two-way conversations, ensuring a personalized and efficient communication experience, ultimately helping them grow their brand.

Our Review Rating System

We employ a 5-star rating system for all the AI tools we review to give you a comprehensive idea of the overall utility of each tool.

  • Five stars: Editor’s choice
  • Four stars: An excellent choice
  • Three stars: Meets some of our standards
  • Two stars: Doesn’t meet our standards
  • One star: Not recommended

Our team of experts has awarded this AI tool an overall rating of four stars. Its user-friendly interface and powerful features make it a valuable tool for automating customer interactions and engaging users effectively.

While it may not cater to the specific needs of larger enterprises, it excels in providing solutions for small to mid-level companies. The platform's affordability, coupled with its integration possibilities, further solidifies its position as a commendable choice for businesses looking to implement chatbot automation.

Overview of ManyChat

Our team embarked on an exciting journey to explore the world of ManyChat, a versatile chatbot platform that has been making waves in the realm of digital marketing and customer support. We aimed to delve into the heart of ManyChat and provide you with a comprehensive overview of its features, functionality, and real-world implications.

Simple Integration with Facebook

ManyChat's simplicity starts with its straightforward integration with Facebook. The platform prides itself on offering a seamless connection to one of the most popular messaging channels worldwide – Facebook Messenger.

To put ManyChat's integration capabilities to the test, we connected it to our Facebook business page. The process was indeed as easy as promised. By following a few simple steps, we authenticated our page and granted ManyChat access to our Messenger functions. We even added other pages without a hitch.

By sending a sample message to our page's Messenger account, ManyChat showcased its capabilities. It didn't end there – ManyChat provided us with a ready-to-use bot link that we could incorporate into our marketing materials. The result? A user-friendly integration process that lived up to the platform's claims.

Multiple Membership Tiers


ManyChat offers a range of membership tiers, including a free plan and a Pro version, which comes with various tools and enhancements.

We decided to start with the free plan to get a feel for ManyChat. While it came with certain limitations, such as restrictions on tags and custom fields, it was an excellent way to familiarize ourselves with the tool without any financial commitment.

Later, we upgraded to the Pro version, which provided us with an array of advanced features, including direct payment handling in Messenger and the removal of ManyChat branding.

What sets ManyChat apart in terms of pricing is its flexibility. The Pro plan's cost varies depending on the number of subscribers, making it particularly attractive for businesses with smaller subscriber lists who want access to Pro features without breaking the bank.

A Wide Range of Messaging Options

One of ManyChat's standout features is its versatility in message types, making it a dynamic platform for marketing campaigns and customer care.

We explored ManyChat's messaging options by sending various message types, including text and picture messages, which functioned similarly to messages we'd send to a Facebook friend. We also dabbled in creating Cards – a blend of pictures and text – and combined them into engaging Galleries, effectively showcasing product collections.

Furthermore, ManyChat allowed us to attach files to messages, which proved incredibly useful. Whether we needed to share a lead magnet in the form of a PDF file or deliver product tutorials to users, ManyChat's message versatility shone. This flexibility enabled us to infuse a wide variety into our marketing campaigns and enhance our automated customer care service.

A Simple User Interface

ManyChat's user interface is designed with simplicity in mind, with an icon-heavy layout that guides users through tasks effortlessly.

Navigating ManyChat's web channel was a breeze. The Basic and Flow Builders empowered us to create chat flows for our bot interactions. The Basic Builder provided a bit more hand-holding, while the Flow Builder offered greater flexibility for customization.

The clarity of ManyChat's design made it easy to grasp the platform's features without slogging through extensive tutorials. It even provided helpful explanations of each feature as we explored them. In short, ManyChat's user interface is an embodiment of user-friendliness.

An Array of Growth Tools

ManyChat is not just used to create bots; it provides several growth tools, most of which are exclusive to Pro subscribers.

The Facebook Comments tool was a standout. Available to all users, it allowed us to turn post commenters into bot subscribers. This was a clever way to capture leads from post interactions, expanding our audience.The Facebook Ads tool, another gem in ManyChat's arsenal, did the same but for users clicking on ads. Additionally, the Messenger Code tool enabled us to create scannable graphics for quick bot subscriptions.

These growth tools not only enriched our lead generation efforts but also provided essential analytics, including impressions, opt-ins, and conversion rates, aligning our Facebook marketing efforts seamlessly with our ManyChat bot and already existing business processes. Think of the ManyChat platform as your Facebook business manager.


Live Chat


There are moments when a chatbot can't answer every user's question. ManyChat accounts for this with a streamlined Live Chat feature.

Our experience with ManyChat's Live Chat was a revelation. When our chatbot couldn't handle a user's question, we found it seamless to take over the conversation personally. This feature, easily accessible through the Live Chat tab, allowed us to address user queries promptly.

Moreover, we noticed that we could leverage this data to enhance our bot's capabilities, improving its ability to provide accurate responses in future interactions. ManyChat's Live Chat feature is a testament to its dedication to providing users with a comprehensive and user-friendly solution.

All in all, our exploration of ManyChat unveiled a platform that lives up to its claims. Its simple integration with Facebook, versatile messaging options, and growth tools set it apart in the chatbot arena. ManyChat's user-friendly interface ensures that even non-technical users can harness its power for creating chatbots.

With features designed to streamline user engagement, boost marketing efforts, and offer a seamless live chat experience, ManyChat is a valuable tool for businesses seeking to revolutionize their client interactions.

Pros and Cons of ManyChat

Exploring ManyChat in-depth allowed our team to uncover its strengths and identify areas where it could be further refined. Here, we outline the platform's notable advantages and areas where improvement might be warranted.


Low Cost: ManyChat offers a free plan for up to 500 users, making it an attractive option for businesses with limited budgets. The Pro plan, priced at just $15 per month, provides access to a range of advanced features, making it an affordable choice for businesses of various sizes.

Facebook Approved: As an official Facebook Marketing Partner, ManyChat has earned the trust and endorsement of one of the world's largest social media platforms. This endorsement underscores the platform's reliability and effectiveness.

User-Friendly Interface: ManyChat boasts a user-friendly interface, complete with drag-and-drop building tools, a centralized dashboard for managing chat flows, and real-time analytics. This simplicity ensures that even those without technical expertise can navigate and utilize the platform effectively.

Powerful Features: ManyChat is equipped with a robust set of features, including segmentation, drip campaigns, keyword triggers, email capture forms, quizzes, and more. These capabilities empower businesses to create engaging and dynamic chatbot experiences tailored to their specific needs.

Versatile Chatbot Platform: ManyChat's flexibility enables businesses to adapt the platform to their particular business processes. Whether it's automating lead generation, handling customer support inquiries, or executing sophisticated marketing campaigns, ManyChat can be customized to fit a wide range of applications.

Integration Possibilities: ManyChat supports integration with various tools and platforms, allowing businesses to incorporate e-commerce features, utilize lead generation tools, and seamlessly integrate with existing business processes. This ensures a smooth and interconnected workflow.

Engaging Chatbot Conversations: ManyChat's ability to create dynamic and lengthy messaging sequences enables businesses to engage users in meaningful conversations. This feature is particularly valuable for nurturing leads, guiding users through sales funnels, and providing comprehensive customer support.


Not Suitable for Large Businesses: While ManyChat excels for small and mid-level companies, it may not be the ideal solution for large businesses with extensive subscriber lists. Businesses with a significant customer base may require additional features like live chat, phone support, advanced reporting, and A/B testing, which ManyChat does not currently provide.

Lack of Email Marketing Support: Despite offering an email capture feature, ManyChat does not support email marketing capabilities directly. This limitation means businesses must rely on other tools for their email marketing efforts, potentially leading to a fragmented marketing strategy.

Limited Integration Support: ManyChat lacks integration with prominent CRM platforms like Zendesk or Salesforce, which are essential for businesses managing extensive customer databases. This absence necessitates manual data entry, potentially consuming valuable time and resources.

Platform Policy Difficulties: Adapting to shifting platform rules and addressing policy challenges on platforms like Facebook can prove to be a hurdle for ManyChat users. Navigating these intricacies may require additional time and effort.

Alternatives to ManyChat

While ManyChat offers a powerful suite of features, it's important to explore alternative options to ensure you find the right chatbot platform that aligns with your specific business needs. Here, we present four compelling alternatives to ManyChat, each with its unique strengths.


A dynamic platform, BotPenguin extends its capabilities beyond Facebook Messenger, providing chatbot solutions for Facebook, Telegram, and Skype. This versatile chatbot tool is well-suited for both customer service and lead generation.

For instance, e-commerce businesses can utilize it to offer customer support and handle inquiries, while real estate firms can leverage it to generate leads. The platform empowers businesses to automate customer interactions, from addressing frequently asked questions to processing orders.

One of BotPenguin's standout features is its accessibility, as it doesn't require any programming skills. Setting up your first chatbot is a breeze, allowing businesses to quickly harness the benefits of automated customer interactions.


Intercom is a customer relationship management and messaging tool designed for Internet businesses. This comprehensive platform enables companies to communicate with leads, customers, and users across various channels, including their website, web or mobile app, email, and social media.

Intercom's versatile functionality extends to lead capture through personalized messages, managing customer communication with robust support tools, and tracking customer behavior. It integrates seamlessly with popular platforms like Salesforce, Twitter, Facebook, Zendesk, and Slack, providing businesses with a centralized solution for managing customer interactions.


Offering a feature-rich alternative to ManyChat, MobileMonkey has a strong emphasis on marketing automation and advanced integrations. Like ManyChat, MobileMonkey enables businesses to create and deploy automated chatbot marketing campaigns across multiple channels, including Facebook Messenger, SMS text messaging, WhatsApp, and more.

MobileMonkey's robust set of tools includes lead generation forms, drip campaigns, and keyword triggers, allowing businesses to craft highly engaging and personalized conversations with their audience. The platform's advanced features, combined with its intuitive user interface, make it a compelling choice for businesses seeking to elevate their chatbot marketing efforts.


Another prominent chatbot platform, Chatfuel offers a range of features for businesses looking to enhance their customer interactions. It specializes in creating chatbots for Facebook Messenger, making it a direct competitor to ManyChat. Chatfuel's strength lies in its ease of use, allowing businesses to design chatbot flows and automate responses without the need for coding expertise.

Additionally, Chatfuel provides seamless integration with popular CRM platforms, making it a valuable tool for businesses looking to centralize their customer data. Its intuitive interface and comprehensive chatbot-building capabilities make Chatfuel a viable alternative for businesses seeking a user-friendly chatbot solution.

While ManyChat stands as a powerful and accessible chatbot platform, it's essential to consider alternative options to ensure you select the platform that best aligns with your business goals and requirements.

Each of the alternatives mentioned above offers unique strengths, from BotPenguin's versatility to Intercom's comprehensive customer relationship management capabilities. MobileMonkey and Chatfuel provide robust alternatives with specialized features, catering to businesses with diverse needs.

By exploring these alternatives, businesses can make an informed decision and find the chatbot platform that best suits their specific use case.

How We Tested ManyChat

Our team conducted a comprehensive evaluation of ManyChat, scrutinizing its features and functionalities. We employed a systematic approach, considering four key criteria:

Speed and Ease of Use: We assessed how swiftly we could set up a functional chatbot using ManyChat, taking into account the platform's touted claim of a two-minute setup. Our goal was to determine if the platform lived up to its promise of simplicity.

Versatility and Customization: We explored ManyChat's capabilities in tailoring chatbot flows to specific business processes. This included creating dynamic messaging sequences and incorporating e-commerce features for a range of industries.

Customer Support Experience: We engaged with ManyChat's customer support crew to gauge the level of assistance provided. Prompt and helpful customer support is crucial for businesses relying on a chatbot platform.

Integration Possibilities: We examined ManyChat's compatibility with other tools and platforms, evaluating how seamlessly it could be incorporated into existing business procedures. This included assessing integration with CRM systems and other key software.

Final Thoughts on ManyChat

ManyChat stands out as a user-friendly, sophisticated automation tool that revolutionizes client interaction. Its key features, such as dynamic chatbot flows and advanced broadcast scheduling, offer businesses the power to engage their audience in more meaningful ways. The platform's support for multi-channel interactions and tailored user experiences adds to its appeal.

Despite some minor obstacles, ManyChat offers a revolutionary solution for constructing custom chatbots and boosting client engagement. With the potential to transform your business procedures and drive direct sales, ManyChat is indeed a game-changer in the world of chatbot automation. Embrace this tool and unlock a world of possibilities in client interaction.

Rating 4/5

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