"Reach out, connect, and save time with Magicreach, an AI tool for efficient lead generation, improved sales team productivity, and time-saving email sequence management."

Our Review Rating System

We employ a 5-star rating system for all the AI tools we review to give you a comprehensive idea of the overall utility of each tool.

  • Five stars: Editor’s choice
  • Four stars: An excellent choice
  • Three stars: Meets some of our standards
  • Two stars: Doesn’t meet our standards
  • One star: Not recommended

Our team of experts has awarded this AI tool an overall rating of four stars because Reach showcased strong performance in enhancing email personalization, ease of use, integration capabilities, and response rate improvement.

While the tool is effective for a wide range of users, offering more advanced customization options could further enhance its appeal to businesses with unique branding and messaging requirements.

What is Reach?


Reach is an AI personalization assistant that caters to sales professionals and marketers who seek to enhance their outreach efforts. It serves as a bridge between data aggregation and personalization, making it the fastest way to hyper-personalize your emails.

How Does Reach Work?


Reach takes a multi-pronged approach to revolutionize the way you interact with your leads. It leverages AI technology to simplify the research process, gathering all the relevant information you need in one place. Our team discovered that this comprehensive data pool can really help you understand your prospects and their companies better.

One of Reach's standout features that we explored and enjoyed was its AI-powered icebreaker suggestions. These suggestions are generated from over 20 data sources, allowing you to craft engaging opening messages. We were able to easily customize these icebreakers to meet our specific needs and add them to our messages.

Key Features

Here are the features we found to be interesting and valuable:

  • Better and Faster Research

    Reach simplifies the research process, gathering all the relevant information you need in one place. This comprehensive data pool helps you understand your prospects and their companies better.

  • AI Suggested Icebreakers

    One of the standout features of Reach is its AI-suggested icebreakers. This function utilizes artificial intelligence to generate icebreakers from relevant data, ensuring that your initial outreach is engaging and relevant.

  • Data Aggregation for Fast Research

    With Reach, sales representatives can perform faster research by aggregating data from multiple sources. This feature provides a comprehensive overview of your prospects and their companies.

  • Integrations with Your Tech Stack

    We found it really great that Reach was able to seamlessly integrate with our favorite tools, creating a frictionless workflow. It becomes an integral part of your tech stack, allowing for smooth data flow and improved personalization.

  • Data that You Care About

    Reach doesn't just collect data; it allows you to filter and select the data that is most relevant to your outreach efforts. With over 20 data sources at your disposal, you can be sure to find the information you need.

  • Chrome Extension & Web App

    Reach offers the convenience of a Chrome extension and web app, ensuring that you can access its powerful features wherever you work.

  • Bulk Import and Export

    Last but not least, the tool lets you streamline your workflow by importing and exporting data in bulk, saving valuable time and effort.



Reach offers a variety of pricing plans to suit different needs and budgets. Here's an overview of their pricing options:


Price: $49 per month


  • 200 leads (400 personalized messages)
  • 2 personalized AI-suggested icebreakers for each lead
  • Automatic data aggregation
  • CRM & Email Sequence integrations
  • LinkedIn personalization
  • Website personalization
  • Company blog personalization
  • Basic support


Price: $99 per month


  • 400 leads (800 personalized messages)
  • 2 personalized AI-suggested icebreakers for each lead
  • Automatic data aggregation
  • CRM & Email Sequence integrations
  • LinkedIn personalization
  • Website personalization
  • Company blog personalization
  • Priority support


Price: Customized


  • Everything included in the Growth plan
  • Bespoke credit solutions for high-volume individuals and teams
  • Admin seat for monitoring credit usage across the team
  • Ability to buy credits for a team and allocate them across reps as needed
  • Account Manager

Pros and Cons

Here's our overview of the main benefits and some limitations to keep in mind when using the tool:


Efficient Research: Reach streamlines the research process, saving time and effort for sales representatives.

AI-Generated Icebreakers: Reach suggests personalized icebreakers, which can be a game-changer in initiating conversations with potential clients.

Tech Stack Integrations: The tool seamlessly integrates with your existing tech stack, enhancing your workflow.

Data Aggregation: Reach aggregates data from various sources, streamlining research and providing comprehensive prospect information.

Free Usage: Users can get started with Reach without the need to hand over their credit card information, making it accessible for exploration.

Sales Team Support: It supports sales teams in personalizing outreach at scale, which is vital for organizations dealing with numerous leads.

CRM Integration: Reach allows for direct importing of leads from your CRM system, saving time and ensuring data accuracy.

Relevant Data Focus: Reach enables users to focus on the data that matters most for their specific needs.

Email Personalization at Scale: The tool is designed to handle large-scale email personalization, making it suitable for organizations with extensive outreach efforts.

Response Rate Increase: Users often experience a significant increase in response rates, indicating the effectiveness of Reach's personalization features.

Email Open Rate Improvement: The tool contributes to higher email open rates, a crucial metric for successful email campaigns.

Productivity Boost: Reach supports productivity improvements for sales teams, helping them reach more leads in less time.


Extensive Data Aggregation: Effective use of Reach may require substantial data aggregation efforts, which can be time-consuming.

No Multi-Language Support: There is no explicit mention of support for multiple languages, which could be a limitation for international users.

Alternatives to Reach

When it comes to exploring email personalization tools, our team also tested and reviewed several alternatives to Reach that offer unique features and capabilities to help you make an informed decision. So, here are some noteworthy alternatives:

Maily Wizard

First on the list, Maily Wizard is an innovative AI-powered tool that aims to streamline and enhance the email creation process. It offers various templates tailored for specific email types and allows users to generate professional HTML email designs quickly and effortlessly.

One of the features we liked was the History Vault, which automatically saves all generated emails, ensuring easy access to past correspondences. Users can revisit, edit, and reuse their creations, streamlining their communication process. Maily Wizard offers subscription options with unlimited daily emails and storage, catering to various needs. is a robust alternative that excels in generating high-quality email content. It allows users to upload a list of leads and automatically create emails en masse, including both initial and follow-up emails. Users can customize the information sources for email content, such as LinkedIn profiles, company details, Google Reviews, and extensive web data. This flexibility empowers users to tailor their messaging to their specific target audience.

Next on the list, stands out for its in-depth personalization capabilities, enabling users to craft messages based on their company, pitch, and goals.

The tool offers extensive customization options, ensuring that email content resonates with the recipient. Users have the freedom to personalize their emails according to their unique branding and messaging requirements.

Key Takeaways

In conclusion, Reach is a powerful AI personalization assistant that has the potential to revolutionize your outreach efforts. Its combination of efficient research, AI-generated icebreakers, and seamless integrations make it a valuable tool for sales professionals and marketers.

While the pricing may require careful consideration, the benefits of Reach in terms of personalization and engagement are hard to ignore. If you're looking to supercharge your email outreach, Reach is definitely worth exploring.

Rating 4/5

How We Tested Reach

In our evaluation of Reach, we employed a rigorous assessment process to gauge its effectiveness and practicality. The following are the key criteria we considered during our testing, along with our opinions on each aspect:

Personalization Quality: We scrutinized Reach's ability to deliver high-quality personalized icebreakers by assessing the relevance and engagement of the suggestions. Reach consistently provided relevant and engaging icebreakers, effectively enhancing the personalization of cold emails.

Ease of Use: We examined the user-friendliness of Reach's interface, evaluating how easily users could navigate the tool and leverage its features. Reach's user interface is intuitive, making it accessible even to those with limited technical expertise.

Integration Capability: We assessed how well Reach seamlessly integrated with various CRM systems and email sequencing software. Reach's integration capabilities proved to be robust, facilitating a smooth workflow for users.

Response Rate Improvement: To measure the tool's impact, we tracked the improvement in response rates for cold emails after implementing Reach's personalized icebreakers. Reach consistently demonstrated a notable increase in response rates, indicating its effectiveness in driving engagement.

Customization Options: We evaluated the extent to which users could customize icebreaker suggestions and templates to align with their specific needs and branding. While Reach offers customization options, we found that it could benefit from providing more flexibility and options for advanced customization.

Reach FAQ

Here we'll answer some of the most frequently asked questions about our Reach review.

What does email personalized actually mean?

Does Reach create the entire email from scratch?

Can I try Reach for free?