HOW TO USE ABTESTING AI

As you know, staying ahead of your competition requires continuous optimization and improvement of your website's performance.

A/B testing has long been a popular technique to achieve this, allowing businesses to experiment with different versions of their landing pages.

With the advent of Artificial Intelligence, A/B testing has reached a whole new level of efficiency and effectiveness.

ABtesting AI is one of these cutting-edge A/B testing tools that harness the power of AI to revolutionize the way you optimize your website's landing pages.

What is ABtesting AI?

ABtesting AI

ABtesting is an A/B testing tool powered by artificial intelligence, designed to assist you in intelligently creating, merging, and testing diverse variations of your website's landing page.

ABtesting allows users to efficiently experiment with different versions of headlines, copy, and call to action on a landing page, leading to improved optimization and performance.

It aims to improve the accuracy and effectiveness of A/B testing, allowing businesses to make data-driven decisions and optimize their digital experiences for better performance and user satisfaction.


How ABtesting AI Works

ABtesting AI harnesses the power of Generative Pre-trained Transformer (GPT-3), a deep learning language model, to enable the generation of natural and human-like text.

This cutting-edge technology offers automated suggestions for creating variations in different sections of your landing page, such as headlines, copy, call-to-action (CTA), and hero images.

Using AI means that programming or design knowledge is not required for users who already possess a landing page.

Simply choose the variables and let the algorithm handle the rest through a Multi-Armed Bandit (MAB) approach - a unique form of A/B testing that employs machine learning to determine the optimal combination of variables based on user traffic data.

Once ABtesting AI is set up, there is no need for extensive manual work. You can simply let the platform take charge.

Unlike other solutions that test only two versions of landing pages, ABtesting AI can test multiple variables simultaneously, so you will be able to find the best combination. Supporting platforms such as WordPress, Webflow, Squarespace, Blogger, Shopify, and more, this solution is accessible to anyone seeking to enhance their landing pages.


How to Use ABtesting AI

ABtesting AI is designed to be user-friendly, so you don't need any technical expertise to get started.

The setup process is pretty straightforward and simple, allowing you to quickly begin optimizing your landing pages.

Simply follow these steps to get started:

Step 1. Input Your URL : Enter the URL of your landing page and click on the “Start A/B Testing Free” button. Then, let the platform fetch your site's data.
ABtesting AI
Step 2. Review Recommended Variations: Receive recommendations for variations in your page's elements. Then, review and approve or reject the recommended variations. You can also create personalized variations.
Step 3. Integrate ABtesting Into Your Site: Choose your conversion goal and then begin to integrate ABtesting AI into your website You can do that either by using JavaScript or by installing the specific plugin for your content management platform.
Step 4. Run the First Experiment Until it Reaches Statistical Significance: Reaching statistical significance indicates that the winning variant is likely to produce similar results when tested on a larger audience. It is important to note that statistical significance allows for a certain margin of error since achieving a result with 0% error is practically impossible. This margin, also known as the confidence level, can be adjusted to expedite results but lowering the confidence level reduces the confidence in replicating the results. To adjust the confidence level, navigate to Settings > Auto-settings under your user profile. The default setting is 90%, but you can modify it to go down to 80% or up to 99%.
Step 5. Repeated Testing: The AI algorithm combines the best-performing variations to continue testing. It repeats the testing process until the optimal combination of variations is identified. ABtesting AI conducts tests in batches, allowing your traffic to benefit from AI-driven improvements earlier compared to other platforms. The Multi-Armed Bandit approach ensures that your conversion rate is not negatively affected during testing.
Step 6. Configure the Duration of an Experiment: In the Settings > Auto-settings section, you have the option to specify the time limit for each website under the Confidence Level setting. By default, the time frame is set to 30 days, but you can adjust it to be as short as 14 days or extend it up to 180 days. When an experiment reaches the specified time limit, it will conclude, regardless of whether it has achieved statistical significance. If the experiment attains statistical significance before reaching the time limit, it will also conclude at that point.

Key Advantages of ABtesting AI

ABtesting AI offers numerous advantages for optimizing your conversion rate. 

Here are the key benefits you can take advantage of:

1. Simplified Setup

You don't need any technical knowledge or expertise in A/B testing. The platform's setup process is straightforward and user-friendly.

2. Intelligent Suggestions

The AI tool intelligently suggests what elements to change on your landing page to achieve a higher conversion rate. 

The process eliminates the risk of wasting time on insignificant variations that won't have a measurable impact.

3. Early Detection System

The platform incorporates an early detection system that identifies tests with low potential for conversion rate improvements. 

This saves time by eliminating ineffective tests before they conclude.

4. Multi-Armed Bandit Approach

ABtesting.ai utilizes a Multi-Armed Bandit approach to A/B testing. 

It shows the variation with the highest conversion rate more frequently during testing, resulting in faster statistical significance and improved overall conversion rates.

5. Optimal Combination of Changes

The ABtesting AI algorithm helps you choose the best combinations of changes to test on your landing page, eliminating the need to test every possible variation manually. 

This saves time and expedites the process of finding the most effective version.

6. Fast Loading Speed

Unlike many other A/B testing tools, ABtesting AI makes use of a small JavaScript snippet (less than 1KB) that doesn't impact your site's performance or loading speed.

7. No Flickering

ABtesting AI eliminates the problem of flickering or the flash of original content during A/B testing, so you won't experience any disruptions or user experience issues when implementing variations.

8. Audience Segmentation

ABtesting AI recognizes that different audience segments may respond differently to your landing page. 

The platform adapts the testing based on audience characteristics, such as traffic source or location, maximizing conversion rates and profitability.

9. Pay for Performance

Unlike most A/B testing products on the market, ABtesting AI only charges you once it identifies a variation that increases your conversion rate. 

You will be able to see the value and results before incurring any costs.

10. Mobile Optimization

ABtesting.ai ensures that variations are tested and optimized for different screen sizes, avoiding UI issues and ensuring a seamless user experience across devices.



Pricing Options

ABtesting AI

ABtesting AI offers various pricing options to cater to different needs. 

Here are the available pricing plans:

Free Plan

  • Unlimited unique visitors
  • 1 experiment that concludes upon reaching statistical significance
  • A limited number of AI-generated variations
  • Google Analytics integration

The free plan serves as a good way to test the platform and determine if it aligns with your requirements.

Starter Plan 

  • $19 per month
  • Up to 8k unique visitors per month
  • Unlimited experiments
  • 30 AI-generated variations per month
  • Google Analytics integration
  • Email support

The Starter plan is suitable for users with moderate traffic and experimentation needs.

Professional Plan 

  • $79 per month
  • Up to 40k unique visitors per month
  • Unlimited experiments
  • 100 AI-generated variations per month
  • Google Analytics integration
  • Email support

The ABtesting Professional plan accommodates higher traffic volumes and provides more AI-generated variations.

Business Plan 

  • $139 per month
  • Up to 150k unique visitors per month
  • Unlimited experiments
  • 1000 AI-generated variations per month
  • Google Analytics integration
  • Email and call support
  • Dedicated account executive
  • Access to the platform's API

The ABtesting Business plan caters to websites with substantial traffic and offers additional support features and access to the platform's API.

One of the advantages of these pricing tiers is the ability to scale up as your needs grow. 

Starting with the free plan allows you to evaluate the platform's effectiveness, and as your traffic and conversion rates increase, you can upgrade to unlock higher limits and enjoy the platform’s advanced features.


ABtesting AI Compared to Google Optimize

Let’s take a look at the two leading contenders in the website testing market: Google Optimize and ABtesting AI, and examine their strengths and weaknesses to determine the best use cases for each tool.

Variations

Google Optimize provides a visual editor for making changes to landing pages, but it can be time-consuming and unnecessary if you spend time designing and testing elements that won’t have that great of an impact on your conversion rate.

ABtesting uses the power of AI to automatically suggest high-impact changes, offering efficiency and enhanced copywriting suggestions through GPT-3.

Conversion Event

Setting up conversion events can be challenging with Google Optimize, while ABtesting AI uses AI to automatically detect conversion events or allows for custom JavaScript snippets.

Connection to the Website

ABtesting AI simplifies website connection with plugins and easy-to-follow instructions for various web builders, while Google Optimize can be more complex and may cause flickering issues.

Pricing

Google Optimize offers a free version, making it a cost-effective choice. ABtesting AI provides affordable pricing tiers based on website traffic, offering advanced automation levels.

Testing

Google Optimize offers A/B, Multivariate, and Redirect testing, but the Multivariate option requires significant traffic.

ABtesting AI, on the other hand, uses an Evolutionary Algorithm for efficient and effective conversion rate optimization.

Traffic

Google Optimize divides traffic equally among variants, while ABtesting AI uses a Multi-Armed Bandit approach to direct more traffic to high-performing variants, resulting in better conversions and faster testing.

Re-testing

Google Optimize requires initiating new tests manually, while ABtesting AI automatically starts new tests, continuously learning and optimizing based on previous results.


Key Takeaways From This Guide

In conclusion, ABtesting AI offers a comprehensive solution for automating A/B tests and optimizing conversion rates.

The tool’s user-friendly interface and intelligent algorithms make it accessible to users without prior A/B testing knowledge.

The platform's key advantages include intelligent suggestions for effective changes, an early detection system to eliminate ineffective tests, and a Multi-Armed Bandit approach that accelerates statistical significance.

ABtesting AI streamlines the A/B testing process, delivering valuable results and increased conversion rates with ease and efficiency.


FAQs About Using ABtesting AI

Now, let’s look at some of the most frequently asked questions about using ABtesting

Is ABtesting free to use?

Does ABtesting work with any language/CMS?

What is a Verified Conversion Rate Increase?

Do I need to code when using ABtesting?

How many visits to my website do I need to start seeing results?