Tars Prime: Build custom chatbots effortlessly. Automate conversations, enhance customer service, generate leads, and provide 24/7 website support. Try the 30-second demo now!

Our Verdict

Our team’s evaluation has revealed that Tars, the top-rated conversational AI platform, is transforming the way businesses interact with their customers. 

Its hands-on approach, user-friendly interface, and robust feature set make it a compelling choice for those looking to enhance customer interactions through chatbots. 

While Tars may not be the most budget-friendly option, its commitment to customer success and extensive capabilities ensure that businesses can truly engage and connect with their audience in a meaningful way. 

We believe Tars is not just a chatbot platform; it's a partnership in delivering exceptional customer experiences.

What is Tars?


Tars is a leading conversational AI platform, which has earned its reputation as the top-rated solution in the Chatbot Platform category. 

We were impressed to learn that unlike its competitors, Tars takes a distinctive hands-on approach to customer deployments. 

From the moment businesses sign up for Tars, they gain access to a wealth of resources, including webinars, guides, personalized consultations, and reviews with Tars' dedicated customer success team. 

This approach is the secret sauce that sets Tars apart from other chatbot builders.

How Does Tars Work?


Tars operates on the principle of conversational automation, powered by chatbots. 

Our team was thrilled to discover that these chatbots are crafted using Tars' no-code chatbot builder, making it accessible to both technical and non-technical users. 

This ease of use, coupled with a wide range of features, allows businesses to automate customer queries, resolve issues, and provide valuable information in a conversational manner. 

We believe that these Tars chatbots are versatile and can be deployed on multiple platforms, including WhatsApp and the web.

Key Features


Tars offers a myriad of features that enhance the customer interaction experience. Some of the standout features we found to be valuable and interesting are:

Multilingual Chatbot: Users can reach a diverse audience with chatbots capable of conversing in multiple languages. This feature not only demonstrates Tars' commitment to inclusivity but also its effectiveness in catering to diverse markets and customers.

No-Code Chatbot Builder: We were able to create and customize chatbots without any coding expertise. This feature empowers businesses to quickly adapt to changing customer needs and market trends without the need for extensive technical resources, making Tars a versatile and accessible tool for a wide range of users.

Rich Media: By allowing businesses to incorporate images, videos, and other media formats into chatbot interactions, Tars enhances engagement and information-sharing. 

This feature is particularly valuable in industries where visual content plays a pivotal role, such as e-commerce, travel, and entertainment, making Tars a versatile and powerful tool for various sectors.

File Upload: The file upload capability offered by Tars is a testament to the platform's commitment to providing comprehensive and effective customer support. 

This feature empowers users to share files, documents, or images, enabling businesses to resolve complex queries or provide in-depth assistance. 

Geo-Location Keyboard: Tars' inclusion of a geo-location keyboard is a significant advantage for businesses aiming to deliver location-based services. 

This feature simplifies the process of obtaining users' geographic information, enabling businesses to offer relevant and context-specific assistance. 

It's a practical tool for real estate, travel, and service-based industries that rely on location-specific data for a personalized customer experience.

Time Scroller: Tars' time scroller feature is a valuable asset for businesses dealing with scheduling and event-related queries. 

By providing a user-friendly tool for time-based interactions, Tars streamlines the process of setting appointments, booking reservations, and addressing event-related questions. 

This feature simplifies complex scheduling tasks and ensures a smooth customer experience, making it particularly beneficial for industries like healthcare, events, and customer service.

API Integration: This feature allows for seamless integration with other systems and applications, ensuring that businesses can optimize their workflow and enhance efficiency. 

It streamlines data transfer, enhances automation, and improves the overall synergy between Tars and a company's existing tools, making it a valuable addition for businesses seeking to modernize and optimize their operations.



Tars offers flexible pricing plans to cater to businesses of all sizes and needs. The available plans include:

Basic: Essentials for answering customer queries with chatbots. Features include a no-code builder, access to chatbot templates, basic analytics, and deployment on WhatsApp or the web.

Standard: Standard tools for answering and resolving customer queries with automation. Includes all basic features, integration with systems and apps, live chat agent handoff, multilingual support, advanced analytics, and the ability to automate up to 60% of your workflow.

Suite: The complete suite for answering, resolving, and reaching out to customers with automated workflows. It offers everything in the standard plan, WhatsApp campaigns and reports, advanced out-of-the-box integrations, user flow analytics, deployment on WhatsApp, web, and SMS channels, advanced analytics, and the capability to automate up to 80% of your workflow.

Pros and Cons of Tars

Here’s an overview of the benefits and limitations we believe users need to be aware of when using Tars:


Hands On Approach: Tars' hands-on approach ensures customers get the most out of their chatbot deployments.

User Friendly: The platform is user-friendly with a no-code chatbot builder.

Language Options: Multilingual support enables businesses to cater to a global audience.

Wide Integrations: Rich media and API integrations enhance the customer interaction experience.

Well Structured Pricing: Flexible pricing plans cater to businesses of all sizes.


Expensive: While Tars provides excellent value, it may be pricier than some competitors.

Learning Curve: The extensive features might require a learning curve for new users.

How We Tested Tars

In evaluating the performance and suitability of Tars as a conversational AI platform, we applied a comprehensive set of criteria to rate and review the tool. Here are the four key criteria we used and our opinions on each:

1. Ease of Use and Accessibility

Our Opinion: Tars impressed us with its user-friendly interface and no-code chatbot builder. Even users with limited technical skills can quickly create, customize, and deploy chatbots. The accessibility of the platform makes it an excellent choice for businesses seeking a solution that is easy to adopt and implement.

2. Feature Set and Customization

Our Opinion: Tars offers a wide range of features, from multilingual chatbots to rich media integration and API capabilities. This extensive feature set allows businesses to tailor their chatbot interactions to specific needs. The ability to customize chatbots to this extent is a definite advantage, as it ensures businesses can deliver a unique and engaging customer experience.

3. Effectiveness and Performance

Our Opinion: During testing, Tars consistently demonstrated its effectiveness in automating customer interactions. The chatbots performed well in answering queries, resolving issues, and providing information. The platform's integration with systems and apps further enhances its effectiveness in streamlining workflows.

4. Customer Support and Success

Our Opinion: One of Tars' standout features is its hands-on approach to customer deployments. The access to webinars, guides, personalized consultations, and reviews with their customer success team sets Tars apart. This personalized support greatly aids businesses in harnessing the full potential of their chatbots and ensures a high level of customer satisfaction.

5. Pricing and Value for Money

Our Opinion: While Tars offers an impressive range of features and support, it's worth noting that it may not be the most cost-effective option in the market. However, its pricing plans are flexible, catering to businesses of all sizes. The value for money is evident in the high level of customer engagement and automation Tars can achieve, making it a worthy investment for businesses aiming to enhance their customer interactions.

Our Review Rating System

We employ a 5-star rating system for all the AI tools we review to give you a comprehensive idea of the overall utility of each tool.

  • Five stars: Editor’s choice
  • Four stars: An excellent choice
  • Three stars: Meets some of our standards
  • Two stars: Doesn’t meet our standards
  • One star: Not recommended

Our team of experts has awarded this AI tool an overall rating of four stars because its comprehensive feature set and personalized approach to customer success makes Tars a top choice for those looking to revolutionize their customer interactions through conversational automation.

Rating 4/5

Alternatives to Tars

When considering alternatives to Tars, we also tested and reviewed several other popular platforms that stand out in the realm of conversational automation.  Here are some we think you might want to consider:


Chatfuel is a highly advanced messaging platform adept at automating business communication across various channels, including social media platforms such as WhatsApp, Facebook Messenger, and Instagram, as well as on websites through WhatsApp and Facebook chat buttons. 

Chatfuel boasts features like real-time auto-replies to FAQs, proactive messaging capabilities, ad optimization tools, and enhanced sales support features. 

This platform provides a wide array of benefits, including an official partnership with Meta, a user-friendly 'drag-and-drop' interface, integration with the latest ChatGPT technology, swift customer support, an in-house bot-building team, free chatbot templates, and extensive integrations with various platforms. 

It has proven invaluable for businesses, both local and global, such as Adidas, Netflix, and VISA, in automating marketing tasks and elevating customer service since its inception in 2015.


Alternatively, Qualified is a pipeline generation platform known for its remarkable ability to help B2B companies such as Autodesk, GE Healthcare, and VMWare optimize their website's potential. 

Utilizing the power of AI, Qualified's Pipeline Cloud offers a comprehensive solution that enhances website conversions through live chat, automated chatbots, one-click meeting scheduling, and actionable intent data. 

Users of Qualified report significant increases in sales meetings, lead conversion rates, and pipeline growth. The platform, built on the Salesforce Platform and designed for Sales Cloud customers, enjoys top rankings on the Salesforce AppExchange and G2 in over 20 categories.


Verloop.io, another strong contender, specializes in customer support automation and enables businesses to deliver exceptional support experiences across multiple channels, from Voice to WhatsApp, Instagram, Web, and In-App. 

It distinguishes itself through its narrow Machine Learning models for high accuracy, a language-agnostic bot builder framework, a Generative AI Suite, FAQ automation, and a live chat platform for seamless communication with customers. 

Over 5,000 global brands, including Decathlon, Cleartrip, and many more, rely on Verloop.io to efficiently scale their customer support operations, ensuring accurate and delightful experiences for their customers.

Tars FAQ

Here are also some of the most frequently asked questions about our Tars review.

What type of tool is Tars?

Can I use the Tars chatbot for free?

Which languages does Tars support?