Lately AI Review (2024) Bridging Creativity & Analytics

Lately AI revolutionizes social media management by repurposing content through its AI-driven engine, enabling you to create engaging posts that resonate with your audience. Its technology optimizes content for performance, simplifies targeting, and streamlines the management of multiple accounts. Elevate your social media strategy with Lately AI's powerful capabilities.

Our Verdict

We evaluated Lately and found it to be a powerful ally for social media content creation and management. Its AI-powered capabilities streamlined the process, from generating customized posts to providing valuable insights for refinement. The centralized platform, coupled with scheduling and analytics features, elevated efficiency and effectiveness in our social media endeavors.

While there was a learning curve for new users and considerations regarding automation dependency, the benefits far outweighed any potential drawbacks. As with any tool, finding the right balance between automation and personal touch proved key. Ultimately, Lately empowered us to not only keep up with trends but also stay ahead in delivering engaging, audience-centric content.

Overview of Lately


In the fast-paced realm of social media, creating engaging and resonant content can be a formidable challenge. Lately is an AI-powered platform designed to redefine how businesses approach their social media strategy. This comprehensive tool integrates seamlessly with popular platforms like Hootsuite, HubSpot Social, and UpContent, providing users with a centralized hub to manage and enhance their social media content and programs.

Customized Social Media Posts at Scale

At the heart of Lately lies its powerful AI Writer, a tool that automates the process of creating and pre-testing content for our social media programs. Our AI experts tried out this feature by uploading a variety of content, including long-form articles, audio clips, and video segments. Lately AI impressively transcribed this content, generating numerous quotes from each piece of media. The result? A significant increase in engagement across our social media channels.

A Writing Model Informed by Audience Insights


Lately goes a step further by learning from our existing social media channels. It analyzes what words and phrases resonate most with our target audience. From this wealth of data, the AI constructs a writing model that can be applied to each piece of long-form content. After implementing this feature, we observed a remarkable improvement in the effectiveness of our social media posts. They now consistently resonate with our audience, leading to increased impact.

Empowering User Editing and Enhancement

While automation is key, Lately recognizes the importance of a human touch. Our team at the AI Product Reviews appreciates the ability to edit and enhance each auto-generated quote, ensuring our messaging remains on point across all social media channels. In the case of video files, the AI aligns each quote with the corresponding video clip of the speaker voicing the text, significantly amplifying the impact of our social media posts.

Centralized Social Media Management

One of Lately's standout features is its ability to streamline our social media management. It allows us to oversee all social media content, encompassing multiple brands, products, regions, franchises, and users, all from one centralized platform. This not only eliminates the need to juggle multiple platforms but also enables us to seamlessly handle our social media activities.

Scheduling & Analytics for Data-Driven Success

Lately's platform doesn't stop at content creation; it equips us with tools to schedule and post social media content automatically. Moreover, the platform provides detailed analytics for each post, tracking their performance based on audience engagement. These insights serve as invaluable feedback, enabling us to refine our AI writing model for even more compelling content that resonates effectively with our audience.

Enterprise-Wide Syndication for Consistent Messaging

Lately's enterprise feature is a game-changer. It empowers large businesses to scale their social media presence across sales teams, executives, and employees. This ensures messaging remains consistent even as it reaches a wider audience. This capability is instrumental in enhancing brand reputation and expanding social reach.

Constant Learning for Lasting Impact

Lately's AI has boasted continuous learning capabilities. It constantly adapts based on our past social media posts, honing its writing model to automatically generate tailored social media posts that hit the mark with precision. This ensures our business stays in sync with changes in our audience's preferences, delivering content that consistently garners high levels of audience engagement.

AI-Powered Writing Model Refinement

The platform doesn't just stop at generating content. It provides us with AI-powered insights on how to refine our writing model for creating even better social media content. By dissecting past social media posts, Lately's platform distills what was most engaging for our customers. This invaluable feedback loop allows us to continuously enhance our content's impact and stay ahead of trends in our audience's preferences.

Streamlined Preparation and Approvals

Lately's AI extends its prowess to accelerate the preparation, approvals, and scheduling steps required to publish significant volumes of social posts across various channels. This feature unlocks precious time for our business, allowing us to redirect resources towards other critical processes, ultimately bolstering overall efficiency.

Pros and Cons of Lately

As with every AI tool, there are advantages and disadvantages. Below is a comprehensive review of the pros and cons of Lately.


Effortless Social Media Post Generation: Lately's AI Content Writer automates the process of creating social media content, generating customized posts at scale. This feature is a game-changer for businesses seeking to maintain an active and engaging online presence without the hassle of manual content creation.

Tailored Content Based on Audience Insights: The platform's ability to analyze a user's existing social media channels and construct a writing model ensures that content is specifically crafted to resonate with the target audience. This personalized approach significantly enhances audience engagement and interaction.

User Editing and Enhancement: While automation is a cornerstone of Lately, it also recognizes the importance of human touch. Users have the autonomy to edit and refine auto-generated quotes, ensuring that messaging aligns seamlessly with their brand voice and values.

Centralized Social Media Management: Lately's platform provides a centralized hub for managing social media content across multiple brands, products, regions, franchises, and users. This feature streamlines operations, eliminating the need to toggle between multiple platforms and allowing businesses to handle their social media activities with efficiency.

Scheduling and Analytics for Data-Driven Success: The inclusion of scheduling tools and detailed analytics empowers businesses to optimize their social media strategy. By automating the posting process and tracking post-performance, Lately enables businesses to refine their content creation approach based on real-time feedback.

Enterprise-Wide Syndication for Consistent Messaging: For larger businesses, Lately's enterprise feature is a boon. It ensures that messaging remains consistent across various teams and individuals, even as it reaches a broader audience. This capability is pivotal in maintaining brand reputation and extending social reach.

Continuous Learning for Lasting Impact: Lately's AI constantly adapts based on a user's past social media posts, guaranteeing that content remains relevant and engaging. This adaptability is crucial in keeping up with shifts in audience preferences and ensuring that content consistently garners high levels of engagement.

AI-Powered Writing Model Refinement: The platform not only generates content but also provides users with insights on how to refine their writing model. This feedback loop allows for continuous improvement, ensuring that content remains impactful and aligned with audience preferences.


Learning Curve for New Users: While Lately's features are robust, new users may face a learning curve in fully harnessing the platform's capabilities. Training and familiarization may be required to make the most out of the tool.

Cost Considerations: Depending on the scale of operations, the pricing tiers for Lately may be a factor to consider. While the tool offers various plans, businesses should evaluate their specific needs and budget before committing to a plan.

How We Tested Lately

Our team conducted a thorough evaluation of Lately, focusing on four key criteria to determine its effectiveness:

Speed: We assessed Lately's ability to quickly generate social media content. Our team measured the time it took to create customized posts and compared it to traditional manual methods.

Ease of Use: We tested the platform's user-friendliness, considering both its interface and the overall learning curve. We aimed to determine how easily team members could navigate the system and make the most of its features.

Content Quality: We closely examined the quality of the content generated by Lately's AI, evaluating its relevance, engagement potential, and alignment with our target audience.

Integration: We explored Lately's compatibility with our existing social media tools and systems to gauge its suitability for seamless integration into our workflow.

Review Rating System

We employ a 5-star rating system for all the AI tools we review to give you a comprehensive idea of the overall utility of each tool.

  • Five stars: Editor’s choice
  • Four stars: An excellent choice
  • Three stars: Meets some of our standards
  • Two stars: Doesn’t meet our standards
  • One star: Not recommended

Our team of experts has awarded this AI tool an overall rating of four stars, considering it an excellent choice for social media content creation and management. The AI-powered features greatly enhanced our efficiency, delivering tailored posts and valuable insights. The centralized platform, alongside scheduling and analytics capabilities, streamlined our operations effectively. While there's a slight learning curve, the overall benefits substantially outweigh any minor drawbacks.

Rating 4/5

Alternatives to Lately

While Lately offers a robust suite of features for social media content creation and management, it's essential to consider alternative tools that may also align with specific business needs and preferences. Here are four noteworthy alternatives to Lately.

Buffer's AI Assistant

A formidable contender in the realm of social media content generation is Buffer's AI Assistant. This tool leverages advanced algorithms and machine learning techniques to analyze social media data and provide valuable content suggestions. It excels in:

  • Content Generation and Brainstorming: Buffer's AI Assistant helps users generate engaging social media posts and brainstorm new content ideas, making it an invaluable tool for businesses seeking fresh and compelling content.
  • Data-Driven Insights: By utilizing advanced algorithms and machine learning, Buffer's AI Assistant can analyze social media data, identifying trends and opportunities for content optimization.

Customization and Integration: The tool allows for customization to align with brand voice and tone. It also seamlessly integrates with Buffer's scheduling, content library, and analytics tools, streamlining the content creation workflow.

An AI-powered marketing tool, is tailored for social media, offering features that assist businesses in creating engaging content and analyzing performance. Key strengths of include:

  • Diverse Content Generation: offers a range of content generation options, from text-to-video to video ads, catering to various content formats and marketing needs.
  • Content Scheduler: The tool includes a scheduler to efficiently plan and organize social media content, ensuring a consistent and well-organized posting schedule.

Competitor Insights: provides valuable insights into rival marketing strategies, allowing businesses to stay informed and competitive in their approach. Check out our review here.


A cutting-edge tool, SocialBee is designed to streamline content creation for social media platforms. It excels in:

  • AI-Driven Content Generation: The platform employs advanced AI algorithms to produce high-quality social media content, saving businesses time and effort in manual content creation.
  • Extensive Content Library: SocialBee offers over 1,000 pre-built prompts to generate post ideas and captions, providing a wealth of creative inspiration for businesses.

Customizable Tone of Voice: Users can adjust the tone of voice to align with their brand's unique style and messaging, ensuring consistency across all content. Check out our SocialBee review here.

Multytude for Creators

Multytude for Creators is a powerful AI tool designed to empower content creators with a wide range of features. Key strengths of Multytude for Creators include:

  • Content Idea Generation: The tool sparks creativity with a rich assortment of content ideas, providing a scrapbook for future reference.
  • Live Chat Analysis: Creators can collect real-time fan feedback and engagement insights from live chats, gaining valuable insights into audience sentiment.

Platform Posting Optimization: Multytude assists in optimizing metadata, titles, descriptions, and scripts for enhanced engagement on various platforms.

Lately FAQ

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