Activate your data beyond BI with Cargo. Automate workflows, streamline processes, optimize supply chain. Join the waitlist for the beta!

Our Review Rating System

We employ a 5-star rating system for all the AI tools we review to give you a comprehensive idea of the overall utility of each tool.

  • Five stars: Editor’s choice
  • Four stars: An excellent choice
  • Three stars: Meets some of our standards
  • Two stars: Doesn’t meet our standards
  • One star: Not recommended

Our team of experts has awarded this AI tool an overall rating of three stars because it offers many valuable tools that can benefit users in various ways. However, there are alternative options in the market that provide similar features at a more transparent price point, making them more appealing choices.

About Cargo


Cargo is a cutting-edge platform designed to streamline data management and empower revenue-focused teams. It serves as the leading Customer Data Platform (CDP) tailored for sales professionals.

With Cargo, users can effortlessly execute repeatable strategies that drive revenue growth without the need for extensive engineering support. It simplifies lead segmentation, enrichment, scoring, and assignment at scale.

By automating revenue operations, it enables sales representatives to focus on their core expertise—selling. With its user-friendly approach, Cargo revolutionizes data handling and empowers businesses to achieve their revenue goals efficiently.

Overview of Cargo


In today's data-driven business landscape, Cargo emerges as a vital tool for revenue-focused teams. As we explored this platform, our team of experts found that Cargo lives up to its promise as the modern data stack for revenue teams. It offers a robust suite of features, seamless accessibility, and both free and paid options.


Cargo’s key features include:

  • Orchestration: With Cargo, you can effortlessly build workflows to activate your data, eliminating the need for extensive coding. During our hands-on evaluation, we found Cargo's orchestration feature to be exceptionally user-friendly, allowing us to build data workflows without the need for coding expertise.

  • 360° Customer View: The platform allows you to create highly granular customer segments, providing valuable insights into your audience.

  • Data Warehouse Native CDP: Cargo operates as the ops UI on top of your warehouse. It streamlines data integration and management.

  • Connect your revenue tools together: The platform seamlessly integrates with all your go-to-market tools, enabling a harmonious workflow.



Cargo offers a demo booking option via its website, allowing users to explore its capabilities before making a commitment. When our team explored the platform's accessibility, we were impressed by the straightforward booking process for a demo. Cargo's accessible demo booking option allows users to explore its features, helping them make informed decisions about which plan aligns best with their needs.


Cargo provides various pricing plans to cater to different business needs, ensuring flexibility and scalability. The range of paid plans can offer advanced features and functionality. Pricing details can be obtained from the platform's official website. Our team's investigation into Cargo's pricing structure revealed a balanced approach, with options suitable for businesses of various sizes.


Cargo boasts a high level of versatility when it comes to data integrations. It can sit on top of your data warehouse or seamlessly unite various data sources. During our testing phase, we were pleased to discover Cargo's adaptability to diverse data sources. This flexibility makes it a valuable asset for businesses with varied data integration needs.

AI Integration

To unlock AI capabilities within Cargo, users need an openAI API key, which can be easily integrated into the platform's settings. This AI functionality becomes accessible throughout your workflows. During our examination, we successfully incorporated AI into Cargo using the openAI API key, highlighting the platform's potential to leverage AI for data-driven insights.

OpenAI Add-On for Sales and Marketers

Cargo's openAI add-on simplifies content creation by utilizing AI-powered pre-built templates for tasks such as writing sales emails, follow-ups, ad copy, blog posts, and more. Our team recognized the value of Cargo's openAI add-on, as it significantly streamlines content creation tasks, making it a valuable asset for sales and marketing professionals.

Pros and Cons of Cargo

When assessing AI tools, it's essential to consider their advantages and disadvantages. Cargo is no exception. In this section, we delve into the pros and cons, offering insights into what makes this platform shine and where it could improve.


User-Friendly Interface: Cargo boasts an intuitive interface that simplifies user interactions and workflows.

Abundance of Useful Tools: Users can leverage numerous valuable tools to enhance their revenue operations.

Time and Cost Efficiency: Cargo streamlines processes, ultimately saving businesses valuable time and resources.


No Free Version: Cargo lacks a free version, which may limit accessibility for budget-conscious users.

Non-Transparent Pricing Options: The platform's pricing structure might benefit from greater transparency to facilitate informed decision-making.

Alternatives to Cargo

In the ever-evolving world of AI, it's important to recognize that no single tool is entirely unique. For every innovative platform like Cargo, there are alternatives offering their own set of features and advantages. Here, we explore four compelling alternatives to Cargo, each catering to different business needs.

Salesforce AI

Salesforce AI stands as one of the prominent alternatives to Cargo, offering a wide array of AI-driven features for revenue teams. Its seamless integration into the Salesforce platform and customizable AI experiences make it a trusted choice for businesses aiming to enhance their sales operations. With predictive analytics, generative AI, and conversational AI capabilities, Salesforce AI empowers users to make data-driven decisions and streamline sales processes.

Microsoft Dynamics 365

Microsoft Dynamics 365 is another robust alternative, equipped to address the diverse needs of revenue teams. This AI-powered platform combines CRM and ERP solutions, delivering a comprehensive approach to managing sales, customer service, and operations. With automation and intelligent insights, Microsoft Dynamics 365 enables businesses to enhance their customer interactions, drive sales growth, and optimize their operations.

Monday stands out as a versatile alternative that transcends traditional CRM platforms. It offers features designed to manage sales workflows, lead tracking, and customer interactions. With's user-friendly interface and customization options, businesses can tailor their processes to suit their specific needs. It's a valuable tool for streamlining sales operations and increasing productivity.


Freshsales is a popular alternative, especially for smaller businesses seeking a straightforward solution to manage their sales operations. With features like email tracking, lead scoring, and phone integration, Freshsales simplifies lead management and helps sales teams engage effectively with prospects. Its user-friendly interface and affordability make it an attractive choice for businesses looking to grow their sales efficiently.

Summing Up: Cargo

Throughout our rigorous review of Cargo, our team of experts explored the platform's features, accessibility, and pricing. Our professional findings have shed light on its strengths and areas for improvement.

Cargo proves to be a valuable tool for revenue teams seeking to enhance their data operations and automation. The platform's user-friendly interface and efficient data orchestration capabilities offer a compelling solution. While it lacks a traditional free version, the option to book a demo allows potential users to explore its features. However, pricing transparency could be improved.

We encourage businesses looking to streamline their revenue operations to consider a demo of Cargo. Explore its features and assess how it aligns with your specific needs, leveraging its automation and data capabilities for revenue growth.

Rating 3/5

How We Tested Cargo

Our team of experts rigorously tested Cargo to provide you with an accurate and comprehensive review. Here, we'll delve into the criteria we used to evaluate the tool and share our professional findings.

  • User-Friendliness: We found Cargo's user dashboard to be well laid out, with an intuitive interface that simplifies the user experience. However, we encountered some challenges with certain editing features, which could be improved for greater ease of use.
  • Speed: In terms of speed, Cargo proved to be a time-saving solution for revenue teams. The platform's automation capabilities and efficient data operations enable users to streamline their tasks and processes, ultimately enhancing productivity.
  • Overall Quality of Service: Cargo demonstrated a high overall quality of service. Its unique features, such as customer segment creation and data orchestration, contribute to improving the revenue team's efficiency and effectiveness. We found that the tool effectively aligns with its intended purpose.
  • Price: While Cargo doesn't offer a free version, it provides the option to book a demo through its website. This approach enables users to explore the tool's capabilities before making a commitment. The pricing structure is non-transparent, which will require potential users to reach out to the platform for specific pricing details.

Cargo FAQ

Let's take a look at some frequently asked questions about Cargo.

How much does Cargo cost?

Is there a free trial for Cargo?

What type of customer support does Cargo offer?

How does Cargo differ from other tools?

Is Cargo suitable for every business?