BENCHMARK EMAIL | THE BEST AI TOOL EVER?

We employ a 5-star rating system for all the AI tools we review to give you a comprehensive idea of the overall utility of each tool.

• Five stars: Editor’s choice
• Four stars: An excellent choice
• Three stars: Meets some of our standards
• Two stars: Doesn’t meet our standards
• One star: Not recommended

Our team of experts has awarded this AI tool an overall rating of four stars, because of its effectiveness and usability in email marketing, making it a valuable addition to your toolkit. Our evaluation revealed that it effectively fulfills the needs of email marketers with its user-friendly approach, extensive features, and flexible pricing options.

Benchmark is a robust cloud-based email marketing platform designed to empower users with the tools and features necessary to create, manage, and optimize their email marketing campaigns.

We were thrilled to discover that it provides a wide range of email templates for various occasions and events, making it accessible for businesses and individuals seeking to enhance their digital communication strategies.

One of its standout features is the integration of Email signup forms on websites, blogs, and social media platforms, expanding the reach and engagement areas for users.

Benchmark serves as an online email marketing platform with a primary mission of facilitating the email marketing endeavors of businesses, irrespective of their size.

While testing, our team discovered the platform was packed with an array of tools for crafting, managing, and distributing marketing emails. Benchmark also stands out with its commitment to permission-based email marketing, emphasizing user deliverability and maintaining a sterling reputation in the digital landscape.

Another thing we liked about Benchmark was its inclusion of autoresponders, which empower users to craft a diverse array of automated email sequences employing responsive email templates.

For instance, when new contacts are acquired through sign-up forms, the platform enables users to create autoresponders to extend a warm welcome to their subscribers and, subsequently, keep them engaged with newsletters, exclusive deals, timely updates, and more. This functionality streamlines the process of nurturing customer relationships and maximizing the impact of email marketing campaigns.

Benchmark offers a range of pricing options to cater to businesses of all sizes and marketing needs. Here's a breakdown of their pricing structure, available both on a monthly and annual basis:

Free:

• Monthly: $0/mo.

With the Free plan, users can try Benchmark at no cost. It allows you to send up to 3,500 emails per month and includes essential features like email design, the ability to capture new subscribers, segment email lists, and track email performance.

Lite:

• Monthly: $8/mo. (Regularly $9.99/mo.)

The Lite plan, suitable for those getting started, provides the features of the Free plan while removing Benchmark branding. Users can also schedule emails and publish landing pages, enhancing their email marketing capabilities.

Pro:

• Monthly: $13/mo. (Regularly $15/mo.)

The Pro plan, considered the best value, extends the offerings of the Lite plan to include sending up to 7,500 emails per month. Users gain access to advanced features such as the ability to automate customer journeys, conduct A/B testing for email content, and gather feedback with surveys and polls.

Enterprise:

• Monthly: Starting at 25,000 contacts (Price not specified)

For larger businesses seeking to optimize their growth, the Enterprise plan is tailored to their needs. It includes all features from the Pro plan with the addition of a Dedicated IP to protect your sender reputation. Furthermore, users can take advantage of a managed account set-up for a quick launch of their email marketing campaigns.

Benchmark's flexible pricing options make it accessible to freelancers, small businesses, and larger enterprises, ensuring that users can select the plan that aligns with their email marketing requirements and budget.

When considering alternatives to Benchmark, several other email marketing platforms come into view, each with its unique set of features and capabilities.

Here are a few other options we tested and reviewed to help you make an informed decision:

Mailchimp

Mailchimp offers a transformative experience for marketers, providing a user-friendly platform. It prioritizes user security with two-step verification for peace of mind. Users can create stunning emails and web pages without the need for technical expertise. Personalization and seamless automation features drive improved engagement.

Mailchimp simplifies the process with batch sending and precise scheduling. It offers integration with over 250 applications for a seamless workflow. The dashboard aids in making data-driven decisions.

Salesforce Marketing Cloud

This platform provides a wide range of products and features to enhance marketing efforts. While powerful, it can be challenging to deploy in organizations lacking digital maturity. Synchronization and data sharing between Salesforce Marketing Cloud and other Salesforce solutions, such as Sales Cloud, often require significant technical assistance.

Delivra

Simplifying email marketing campaign management and automation, Delivra offers tools to expand your market presence. With over 15 years in the market, Delivra is known for its reliability. The platform is specially designed for trade users. Delivra's customer service is also highly regarded for its quality.

Responsys Campaign Management (Oracle)

Responsys Campaign Management is known for its intuitive and informative dashboard. It offers detailed insights, including campaign performance, event tracking, and subscriber behavior analysis. It integrates seamlessly with Salesforce Marketing Automation for enhanced capabilities.

In order to provide an insightful and comprehensive review of Benchmark, we evaluated the platform using the following criteria, each of which played a crucial role in our assessment:

1. User-Friendliness:

• We assessed the platform's user interface and the ease with which users, from beginners to experienced marketers, could navigate and utilize its features. Our opinion is that Benchmark's intuitive design makes it accessible to a wide range of users, streamlining the email marketing process.

2. Feature Set:

• Our evaluation considered the breadth and depth of Benchmark's feature set, focusing on its capabilities for email automation, email design, tracking and reporting, A/B testing, and integration options. We found that Benchmark provides a comprehensive set of tools that cater to the diverse needs of email marketers, making it a versatile and powerful platform.

3. Email Templates and Design:

• We explored the quality and variety of email templates provided by Benchmark and assessed the platform's email design capabilities. Our opinion is that the platform excels in this regard, offering a wide range of visually appealing and responsive templates, along with a user-friendly email designer.

4. Performance Tracking and Reporting:

• We scrutinized the real-time insights and analytics features provided by Benchmark, examining how they help users monitor and improve campaign performance. Our opinion is that the platform's tracking and reporting tools offer valuable data and insights, enabling users to make data-driven decisions to optimize their email campaigns.

5. Integrations and Compatibility:

• We looked into the extent of Benchmark's integrations with other platforms, applications, and services. Our opinion is that the platform's extensive integration options provide users with flexibility and the ability to seamlessly connect their email marketing efforts with other tools and systems.